N O P Q R S T U V W X    

Paid Inclusion
Paying to have a URL included in a search engine or directory's database. Yahoo is the only major search engine that still offers the opportunity to pay for inclusion. Paid inclusion doesn't guarantee a keyword ranking, just inclusion in the database.


Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. PDF is used instead of HTML when the content creator wants absolute control over the display of the document. In contrast, the display of an HTML document depends on the computer and web browser software used.


Pay Per Click (PPC) 
A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria.


Page Jacking 
Stealing high-ranking web page content and placing it on your own site in the hope of increasing your search engine rankings.


Pay For Performance (PPF)
A pricing model based on delivering sales or something else that can be directly attributed to the bottom line. Contrast this with traditional banner advertising which is based on impressions, a chunk of which come from people you have no desire or ability to do business with.


Paid Placement (AdWords term)
Paying a search engine to show an ad in a specific location on the results page. These listings are denoted as "sponsored listings."


Pay Per Post (PPP) 
A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.


Page Rank (PR)
The position a page/URL appears in the search results for a given search query. Google uses a weighted form of link popularity called PageRank™.
Not all links are created equal. Google differentiates a link from an important site (such as as being better than a link from Joe Blog’s personal home page.


Page Title
The HTML code that belongs on every web page which best describes the information that will be found on that page. This information should contain the main keyword phrases that best describe the page.  Title tag info appears at the top of the web browser, and also as the clickable link to a web page if it appears in the search engine results page for a relevant search query. 


A programming language for building dynamic web sites. PHP can be used to write server-side programs that access databases.


Phrase Match (AdWords term)
Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words.


A pop-up that appears underneath the currently active web browser window. An annoying, if not shady, tactic used by some web advertisers.


A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't follow pop-up (or pop-under) links. Pop-ups are often times used for promotions, ads, email newsletter invitations, survey invitations etc.


A site that functions as a point of access to information. Portals are either authoritative hubs for a given subject or popular content driven sites. I Google, Yahoo, and MSN are portals. These web portals offer an array of features to entice users to make the portal their “home page” on the web.


The Bonza Bambino is the SMART way onto the www


There's more helpful stuff like this in The Bonza Help Centre, to get there, please click on this image: