We have very carefully placed "meta tags" within your site and have used sophisticated software to "optimize" these "key words" which will be sought out by search engines.

There are over 350 Search Engines and the number increases.

It will be at least a month before your site is "found" by a "spider", and the process of "site announcement" will continue for up to six months!

The rate at which your site is "hit" (visited by "surfers") will slowly increase as your Search Engine presence improves.

I must emphasise cyberspace is the largest community in the history of mankind! It is so huge, and growing at such a rate that it is almost impossible to appreciate its magnitude. Even if you’re listed in lots of Engines, you’ll probably be one in a list of many of your competitors when surfers type in the key words that bring up your site. Suffice to say: You should regard your chances of getting traffic via Search Engines as negligible and actively promote in other ways so you can enjoy a return on your investment.

Over 80% of web site hits come from word-of-mouth!

Tell everyone you’re on the net!

Here are 10 things we highly recommend you do to promote the site:

* Call a special meeting of all staff and read this page to them. Ask them to note the number one item on your Web Site Developer’s list of Things to do to Promote Your Site is to ask your staff to help. Inform your team it’s important to tell prospective and existing customers "We’re on the net now, our address is OurBusiness.com".

* Add a "signature" to every email anybody in your organisation sends. It’s easy to set up so automatically every email sent contains a hyperlink to your web site. Recipients just click on the link to go straight to the site. To do it, in OUTLOOK EXPRESS, go to TOOLS, click OPTIONS, click SIGNATURES and follow the on-screen instructions. I recommend you add a signature like this:

To visit our web site, CLICK ON THIS:

http://www.OurBusiness.com/

* Here’s an expression I hate to use: SPEND MONEY getting stickers for the back of your vehicles proclaiming your Web Address. Thousands of people will spend time behind all your vehicles, including your private family cars, and read that message. Stickers in the rear window work brilliantly (your staff may be kind enough to stick them on their private vehicles as well!) They are effective and very cheap when you consider the exposure they give. The quick and easy way to get stickers is to contact www.wolfsigns.com.au.

* Place signs EVERYWHERE at your premises. It’s OK if they are knocked out on your computer or even by hand and a bit rough – that conveys a message that this is the latest, breaking, hottest news. All the signs have to say is "OurBusiness.com!"

* Add .com to all your existing signage. Again, it doesn’t matter if the addition is rough! This catches the eye!

If you’d prefer a fast, economical, professional version of your new signage, may we recommend one of our valued clients in the sign writing business? The easiest way to get in touch is via their "Bonza" web site:

* Change the way everyone answers the phone! Whatever it is that you say now just gets .com added! So, "Good Morning! Our Business, may I help you?" becomes "Good Morning! OurBusiness.com, may I help you?"

* Add that magic tag .com to all your ads on signs, TV and radio and in print – don’t forget your Yellow Pages ad.

* When re-ordering stationary, add OurBusiness.com to everything!

* For the moment, invest in a rubber stamp and stamp OurBusiness.com on EVERYTHING!

* Finally, the good wine kept for last: Our telemarketers are constantly flabbergasted by the number of receptionists who DON’T EVEN KNOW if their company has a web site! Or, the number who don’t know the company web site address! Or, they don’t know the company email address! It’s really important to have your telephonist fully briefed on the fact that you’re on the net and that people calling need to be told you have a site.

There's heaps of great stuff at The Bonza Help Centre... To check it out...